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Why I Use Google Chrome

There are several good browsers to choose from these days, but for me it’s an easy choice – Google’s Chrome. Even if you’re a member of the “I Hate Google” club (and there are a few of you out there), you have to admit that Chrome is by far the best browser available.

The “Default” Browser

Back in the day, we were all pretty much forced into using IE (Microsoft’s Internet Explorer, or Internet Exploder as some people call it). The sad thing is, it’s not that much better today than it was fifteen years ago. Yes, I know, there are some of you throwing tomatoes at me right now, but let’s face it, IE is slow and cumbersome. The old phrase about putting lipstick on a pig comes to mind when it comes to the “upgrades” IE has received the past few years. All you have to do is look at its market share, or the lack thereof, to see that I’m not the only one with this opinion.

According to various sources ( marketshare.histlink.com,  Wikipedia), IE held a whopping 95 percent market share in 2002 and 2003. In the past 10 years they have continually dropped. As of the end of 2011, IE held 52 percent of the market. Yes, that’s still a significant number, but it’s nearly half of what it was ten years ago. For the default browser of the world’s most-used operating system, a 52 percent market share is disappointing and shows its true weakness.

And the drop has been accelerating. Look what happened from April 2011 to February 2012:

  • Internet Explorer: down 5%  (57.8% to 52.8%)
  • Firefox: down 1.8%  (from 22.7% to 20.9%)
  • Chrome: UP 6.4%  (from 12.5% to 18.9%)

Those numbers don’t lie. IE is on a collision course with terra firma.

Remember Netscape?

In the mid 1990s, Netscape was the browser of choice, commanding over 90 percent of the market. By the end of 2006, the juggernaut had dropped to less than 1 percent. Wow.

What happened? For starters, Microsoft pulled a fast one on the entire browser market when it incorporated IE into the Windows 95 Operating System (a brilliant move I must admit). That initiated a series of lawsuits, but in the end Microsoft won, and Netscape (and others) lost. Big. Oh, and one more bad thing happened to Netscape – it was acquired by AOL – ’nuff said.

Firefox

Firefox is a formidable competitor in the browser market. I do admit that I like Firefox, but to me it comes in a distant second. I just can’t get used to the interface. I can’t really put my finger on it, but the word that comes to mind is “clunky.”  For example, the re-fresh button (which I use a lot) is teeny and it’s located in a really dumb spot. Most people don’t even know it’s there. The interface is really my only beef with Firefox, but that doesn’t stop a lot of people. Firefox has a huge and very devoted following.

The “Most Disappointing” Award

Then there’s Safari. Wow, what a disappointing offering from the greatest tech company ever. What mind-mushing substance was Apple on when it developed Safari? I love my iPhone, iPad and MacBook Pro.  I love everything Apple puts out… except Safari. Slow doesn’t even begin to describe it. The only endearing feature Safari has is the cool home page and how it displays the last web pages you’ve visited. I do like that. Let me see… hmmm… that’s the only thing I can think of. Please Apple, get a new Safari development team.

Why I Like Chrome

I started using Chrome right when it came out, which was in late 2008. The first version lacked quite a few important features, and a lot of business applications had not adapted to it, so it was mostly for non-serious browsing.  Things have changed. In the past year or so I haven’t found a single web site that didn’t play well with Chrome. The writing is on the wall (or monitor as it were) – Chrome is on the rise.

So why do I like it? Here are a few reasons:

Interface: It’s not even close. Chrome’s interface is awesome. It’s easy on the eye, super easy to navigate, let’s you move things around with ease, and does it all while staying out of your way.

Speed: Again, not even close. Well, Firefox is close….

Bookmarks: I use Bookmarks a lot. I create folders and sub-folders, and sometimes even sub-sub-folders. Chrome handles them with ease. The Bookmark Manager is easy to use, and intuitive.

Toolbar: If I use Bookmarks a lot, I use the Toolbar a thousand times more. Piece of beauty. I like to use icons only, which allows me to fit a lot of icons on the Toolbar, and not take up very much real estate.

Settings: The Chrome settings are easy to get to, and easy to use. There aren’t very many, which you might think is a bad thing, but in reality, who needs a bunch of tabs and hundreds of options like IE has. You never use them, never. Honestly people, if you’ve ever used more than a handful of IE’s settings you are a geek (and I mean that in the nicest way).

Google Apps: Yes, I’m a Gmail, Google calendar, and Google contacts user. I’m not thrilled about Google contacts, but that’s another story. Bottom line, if you use Gmail for email, you should be using Chrome. No doubt about.

Add-Ons: Every browser has add-ons, and most of them are cool. All I can say is the one’s I use with Chrome are sweet.

Conclusion

To all you IE, Firefox, and Safari users: I know many of you will disagree with me, and that’s fine, but sooner or later you’ll want something faster and something easier to use, and you’ll remember reading this article, and you’ll say, “Chrome really is an easy choice.”

 

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Comments

  1. Neil says:

    Yep it’s chrome for me too. It is much faster. My only complaint – chrome doesn’t work well with the GPP website. From the backend. Sometimes while posting photos, blogs, etc., Chrome will simply fail. It crashes. Firefox has never done it.

    After a big crash I can open a firefox browser and post immediately. Chrome is a crapshoot. Firefox is too slow, or I’d use it exclusively.

  2. Steve P. says:

    Steve, enjoyed checking out your new website and reading this article. One question I would like to know the answer to is how do these various companies make money if I use their web browser? How does Google benefit if I use chrome? How does Apple benefit if I use Safari? These browsers are all given out free – no users are paying to use them.

  3. Steve Steve says:

    @ Steve P:

    Very good question about how software companies make money off of browsers. I had to do a little research on that one. Here’s what I found:

    1) Every time a user clicks on a Pay-per-Click (PPC) advertisement, the company whose browser you are using makes money. Take Firefox (from Mozilla), for example, in 2010 they had $104 million in revenue – of which, $85 million came from Google! That’s right, from their competitor.

    The reason? Browser software is treated somewhat like a radio station, or a billboard in that it is a medium used to advertise someone’s products. Each time one of the Google ads shows up in the Firefox browser, and someone clicks on it, Google pays Mozilla. I guess you could say Google pays Mozilla for advertising their advertising.

    2) Another way browser companies make money is by licensing their technology. I mentioned Opera in my original post, and essentially said it wasn’t worth mentioning. Well, come to find out, that company not worth mentioning made $86 million in 2008 (latest figures I could find), and they did so by licensing their technology to mobile device developers – people who wanted to create apps on mobile devices.

    3) Another reason companies will give away their browser software is because they have other products they want to sell, and the browser is the vehicle to getting new customers. Grocery stores would call this a “loss leader” – something to get the customer into the store, thinking once they’re in the building they’ll buy more groceries.

    Take Microsoft for example – they use IE as a way to get people hooked on MS products like Word and Excel. People “feel comfortable” with Microsoft products – they want to use software that works well together, comes from the same company, etc. So if Microsoft can get you hooked on IE, they have a better chance that you’ll be a MS Office user.

    Google gives away Chrome for the same reason. In fact, they have specifically designed Chrome to work extremely well with Google apps such as Gmail, Google Calendar, Google Maps, and Google Docs.

    I hope this short comment answers your question. If you’d like more info, read these articles. They were very well-written and helpful in my research,

    How Browsers Make Money, or Why Google Needs Firefox, from ExtremeTech.com: http://www.extremetech.com/internet/92558-how-browsers-make-money-or-why-google-needs-firefox

    Why Is Microsoft Fighting So Hard Over Internet Explorer?, from Slate.com
    http://www.slate.com/articles/news_and_politics/explainer/2009/12/why_is_microsoft_fighting_so_hard_over_internet_explorer.html

    –Steve

  4. [...] The following article is a guest post from Steve at Guys That Know. He has has a wife and five daughters and has been successful at starting and running his own business. Steve recommends the Chrome browser and you can learn more about why on his article about why he uses Chrome. [...]

  5. E-tek says:

    Chrome for me too – and now, with Google’s CLOUD, it’s what EVERYONE needs!

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